Digital Marketing

Pay-Per-Click: What is it and how does it work?

Ahmad Mansour

Digital Marketing

Try this quick exercise: google the first thing you see – it can be clothing, the fresh paint on your walls, your laptop – just type it in the search bar.

Try this quick exercise: google the first thing you see – it can be clothing, the fresh paint on your walls, your laptop – just type it in the search bar.

What’s the first thing you see on the results page? If you see something like this and wonder how it works, keep reading.

Let us first define what PPC is.

PPC stands for Pay-per-click, an online advertising model used to drive traffic and boost conversion metrics. Although your bid amount would dictate your ad’s placement, what makes PPC a viable advertising method is you only accrue costs when a viewer clicks on your ad.

Major Types Of PPC Ads

Search Ad

What we showed you earlier is an example of a search ad. This is perhaps the most common type of PPC, and you can easily identify because they are purely text and are tagged with the word “Ad”. To create an effective search ad, you would need to have some working background with long-tail keywords.

Display Ad

Another common PPC ad is the display ad. These appear on Google’s partner websites and are accompanied by a visual. What sets this apart from search ads aside from the presence of an image is that this requires prior approval from Google. To ensure that your display ad does not get denied, follow Google’s ad requirements!

Take note though that display ads are a better option for emerging businesses because even though they don’t get clicked as much as search ads, they are still effective in building brand awareness.

Social Media Ad

Social media ads are – you guessed it – PPC ads that you see on social media platforms. Their advantage over search ads is the advanced targeting feature – you can choose your audience based on their location, demographics, and even interests. Facebook, Instagram, and YouTube are good places to start given their number of users.

Is PPC For Your Business?

Businesses with websites are the primary target market of PPC advertising. However, there are points to consider before you begin your PPC campaign.

First, what do you want to achieve? A clear goal is necessary to avoid wasting resources. Secondly, how much are you willing to spend? Although PPC is paid advertising, it still takes a while to produce results. Lastly, will you do it on your own or will you get help? PPC is quite complex and costly to experiment with, so you are better off seeking help if you are going to start from scratch.

Insightful Reads

Does social media affect SEO?

It’s the question on everyone’s minds, does social media affect SEO? What are the SEO benefits of social media?

How Customer Reviews Can Help Your SEO

Customer reviews are one of those SEO secrets that no one talks about. The number of reviews, both positive and negative, can have an impact on your SEO.

Apple’s New IOS Update And What It Means For Advertisers Like Facebook

In April this year, Apple rolled out the iOS 14.5 updates with some glaring changes. Apps now have to request permission to track a user.

Digital Marketing Trends For 2021

In 2020, the marketing landscape experienced drastic changes, and not all of them were good. COVID-19 and the lockdowns that followed resulted in a massive

5 Digital marketing tips For small businesses

The first thing you should do is optimize your website, both for users and search engines. A good interface is needed to ensure a pleasant user experience.

Magento Or Shopify: Which ecommerce platform works best for you?

So, you’ve decided to start selling your products online. You may have a growing social media platform where you sell your products

Boost Your Website Traffic With These SEO Hacks

You must have heard of the running joke that the best place to hide a body is on page 2 of Google search results.

Key SEO metrics for beginners

So, what exactly is SEO? There are countless tutorials and courses online that answer this question. But at its bare bones

The end of third-party cookies and what It means for advertisers

A couple of months ago, Google announced that they will retire third-party cookies. If you’re even remotely interested in digital marketing

Google Ads vs. Facebook Ads, that’s why they carry a lot of value

We see ads everywhere. And as consumers or sellers, we know that they are effective, that’s why they carry a lot of value.

Everything you need to know about the target market

Close your eyes and imagine yourself personally offering your product or service to your customer.

Ephemeral content: what is it and why should you use it?

Mono no aware — a Japanese term that loosely translates to “an empathy towards things”, or the awareness of impermanence.

5 Types of visual content you need to add to your content marketing campaign

When non-marketing practitioners hear the term “content marketing”, the first thing that most likely comes to mind has something to do with written content

Essential elements of a marketing campaign

How can you ensure that the marketing campaign your company worked on for months will give you the results you want?

Revolutionizing brand identity: Key elements for a standout brand

Dive into the essentials of building a remarkable brands that truly stands out in today's competitive market.

7 Types of digital marketing commonly used by businesses

Digital marketing is a broad term that encompasses a wide range of marketing activities done online.

How can customer reviews help your business?

Word of mouth has remained constant throughout the rapid evolution of technology and its influence in marketing.

Top Social Media Trends For 2021 during coronavirus pandemic

The coronavirus pandemic has fast-tracked digital transformation, with everyone turning to the internet for some sense of normalcy when strict lockdowns were implemented.

How can a digital marketing agency help your business?

Digital Marketing – it’s a term that has been thrown a lot these days, and if you are a business owner who hastily migrated online

Marketing strategy is a must for professional business owners

Smart and professional business owners started to realize how valuable it is to write a marketing strategy for their business.

Top 5 Digital Marketing Mistakes You Need To Avoid

How is your marketing plan for 2021 holding up so far? We are more than halfway through the first month of the new year

Digital Marketing Experts You Should Follow On Social Media

3,220,000,000 – that’s the approximate number of results you get when you search for digital marketing in Google.

Why ECommerce Is Important For Business Growth And Success

The Middle East has long been known as an online retail giant, attracting international investors.

The future of web design: Emerging trends and predictions

Explore the cutting-edge trends set to redefine web design in 2025, from AI to immersive experiences.

Maximizing brand impact: Innovative strategies for visual storytelling

Discover creative strategies to enhance your brand's narrative and connect deeply with your audience.

User experience revolution: How UX design is shaping online interactions

Uncover the transformative role of UX design in shaping user interactions and digital experiences.