7 Types of digital marketing commonly used by businesses

Digital marketing is a broad term that encompasses a wide range of marketing activities done online. It can be difficult to know where to start when it comes to digital marketing because there are so many options available.

In this blog post, we will discuss 7 types of digital marketing that are most commonly used by businesses. Also, we will provide an overview of each type of marketing and how it can be used to reach your target audience. So, let’s learn these digital marketing types before you hire a digital marketing agency for your business.

1-  Content Marketing

Content Marketing is one of the most popular and important types. People on the internet seek their desired information to solve their queries or meet their desires. When your brand provides them the authentic and high-quality content, you successfully gain their confidence.

Then your brand will secure an exact position of authority in the marketplace. And you will be the top choice of the customer whenever they have to make a decision. This is all the game of content marketing.

Generally, the content marketing’s process involves creating and sharing content that’s not just meant or planned to be promotional. It may use storytelling or information telling techniques to make your audience aware of the related content. You may also use it for multiple purposes like educating, inspiring, or even entertaining your users.

2- Social Media Marketing

As the name suggests, this type of digital marketing uses social media sites to promote a product, content, item, and brand. It might be done by paying ads or organically. However, you can also be done both of them simultaneously by publishing your content on social media or creating ads.

Social media marketing may require a lot of activities like social media advertising, influencer marketing, and video marketing. But one thing you have to remember is to select a more suitable and convenient social network for your brand, product or service, persona, or content.

When using this platform for your digital marketing, you have the perk of getting closer to your audience and followers. You may also get validation from the public when they share your content of this type. Moreover, you can also use your social media accounts or networks as a direct communication source with your audience.

3- Email Marketing

Many people assume that email marketing is dead, but emails still send many messages. More than 100 billion emails are sent and received each day. In this type of digital marketing strategy, you can reach significant results.

Email marketing is still one of the most important types for small businesses to get their targeted audience. It is the process of sending targeted messages or emails to your contacts via email. Like many other digital marketing strategies, the messages you send through them are not always for proportional purposes.

Along with it, email marketing can be a powerful channel for getting engaged with your audience with valuable and unique content. It is one of the best ways to keep your subscribers up-to-date with useful and relevant content. Moreover, promoting products and items is also an effective plan if you care about the customer’s privacy and do not send spam.

4- Search Engine Optimization (SEO)

Search Engine Optimization is another very important and popular type of online marketing for your business platform. It is generally optimizing your digital content to bring more organic traffic from several search engines such as Google, Yahoo, and Bing.

SEO may allow your content to be ranked at the top of the search engines so that your website will be easily found by someone who is looking for something you offer. To apply SEO to your digital business, you have to know the keywords you want to reach is searching.

When a user writes or enters a query into the search box, the search engine applies advanced technologies to provide what it considers to be the most accurate and relevant set of results for that query. Web pages, news stories, photos, videos, and other material can all be found in these organic results.

5- Website Design

Nowadays, in digital marketing, a website is considered one of the most important platforms for a company. Whenever visitors search and reach your site, they start to make an impression of your brand in their minds.

Your website will also let them know what they need or want to know about the services you provide. And what type of values you are offering to your customers. However, website design may include a lot of factors.

The layout or design of your website will help the visitors determine what pages will be included and how they will move to them. In addition, the design of the site and content will also  help the audience to  better understand your business.

Search engine optimization or SEO is a process that improves the ranking of your websites in search engines like Google and Bing. When your content is correctly optimized, your webpage will appear on the first page of search engines for specific keywords.

When applying this type of digital marketing technique, keep your targeted audience in mind for which the content you share will be suitable. Your keyword research should be effective and focused on your advertisement targets’ needs and requirements.

6- PPC

PPC is an abbreviation for “Pay-Per-Click,” which is paid through this type of digital marketing. It means that you have to pay to get your brand visible in front of people. PPC advertising helps you attain visibility and brand recognition in front of people searching online.

You need to search for the right keywords to run PPC campaigns. After that, you set your bids for different keywords and set your budget. You need to send your audience on the relevant and persuasive landing page to generate leads and sales.

Make sure to work on the landing pages before running a PPC campaign to achieve the desired results.

7- Affiliate Marketing

Affiliate marketing is a type of digital marketing in which content makers get commission for every conversion they make. In other words, such types of content creators may work as a sales team for your business.

They work in such a way by creating their original and relevant content and then mentioning your service or product using a link. Then if their followers or audience click to purchase, you have to pay them for each sale.

One of the main benefits of this digital marketing is that you do not have to manage a big audience. Because you can easily reach the public built up by content creators. Same as in social media marketing, you just have to pick the influencers or producers that fit your demand along with your services and products.

Summing Up

Nowadays, digital marketing technologies are taking a major role in businesses’ success. It has been so successful that it has been adopted as a major tool for raising brand awareness and additional traffic to a website or application. With all the marketing strategies combined, your business can get more value by increasing its online presence.

So, always try to find the best digital marketing agency in Dubai and read their previous customer’s reviews. To outsource the best digital marketing agency for different online marketing techniques, get in touch with us. LeadVy is a well-reputed digital marketing agency, and we offer the latest digital marketing techniques and strategies to take your business to the next level.

‍