Digital Marketing Articles

Apple’s New IOS Update And What It Means For Advertisers Like Facebook

In April this year, Apple rolled out the iOS 14.5 updates with some glaring changes. Apps now have to request permission to track a user.

Digital Marketing Trends For 2021

In 2020, the marketing landscape experienced drastic changes, and not all of them were good. COVID-19 and the lockdowns that followed resulted in a massive

The end of third-party cookies and what It means for advertisers

A couple of months ago, Google announced that they will retire third-party cookies. If you’re even remotely interested in digital marketing

Google Ads vs. Facebook Ads, that’s why they carry a lot of value

We see ads everywhere. And as consumers or sellers, we know that they are effective, that’s why they carry a lot of value.

Pay-Per-Click: What is it and how does it work?

Try this quick exercise: google the first thing you see – it can be clothing, the fresh paint on your walls, your laptop – just type it in the search bar.

5 Types of visual content you need to add to your content marketing campaign

When non-marketing practitioners hear the term “content marketing”, the first thing that most likely comes to mind has something to do with written content

Essential elements of a marketing campaign

How can you ensure that the marketing campaign your company worked on for months will give you the results you want?

7 Types of digital marketing commonly used by businesses

Digital marketing is a broad term that encompasses a wide range of marketing activities done online.

Marketing strategy is a must for professional business owners

Smart and professional business owners started to realize how valuable it is to write a marketing strategy for their business.

Top 5 Digital Marketing Mistakes You Need To Avoid

How is your marketing plan for 2021 holding up so far? We are more than halfway through the first month of the new year