SEO

How Customer Reviews Can Help Your SEO

Ousama Aldib

Customer reviews are one of those SEO secrets that no one talks about. The number of reviews, both positive and negative, can have an impact on your SEO.

As long as you respond appropriately, reviews can have a positive effect on your customer service and google search rankings.

The Benefits Of Customer Reviews On SEO

Google ranks businesses with more positive reviews higher in local SEO. Positive reviews, like backlinks, show that your business is trustworthy and worth visiting.
Customer reviews add relevant keywords for Google to crawl through. This means more relevant keywords for your business to rank for. Reviews are essentially user-generated content for your business.
Good reviews also mean better CTR (click-through rate). Users are more likely to visit your website if you rate higher than your competitors. Google also uses CTR to determine a page’s quality which can influence your ranking.
Reviews can also reduce your bounce rate. With your reviews being shown, consumers have a better insight into what your services are and are less likely to leave your website if it’s not what they are looking for. And a lower bounce rate means better rankings in Google.

While positive reviews have a lot of benefits, negative reviews are not as harmful as you might think. Provided they are not too numerous.

Google looks at more than just positive customer reviews, it counts the amount and diversity of these reviews.

Negative reviews add a level of credibility to your business.
It allows you to engage with your customers.
The way you respond to reviews can impact customer experience. If done well, it can be a positive one.
It can give you insight into what you need to improve.

Customer reviews are just one of the many factors that can affect your SEO. But it’s not often mentioned. Proper managing of your customer reviews can give you an edge over your competitors.

‍

Ousama AlDib

Co-Founder and CEO

About Author

Insightful Reads

The future of web design: Emerging trends and predictions

Explore the cutting-edge trends set to redefine web design in 2025, from AI to immersive experiences.

Digital Marketing Experts You Should Follow On Social Media

3,220,000,000 – that’s the approximate number of results you get when you search for digital marketing in Google.

How can customer reviews help your business?

Word of mouth has remained constant throughout the rapid evolution of technology and its influence in marketing.

Does social media affect SEO?

It’s the question on everyone’s minds, does social media affect SEO? What are the SEO benefits of social media?

Apple’s New IOS Update And What It Means For Advertisers Like Facebook

In April this year, Apple rolled out the iOS 14.5 updates with some glaring changes. Apps now have to request permission to track a user.

Digital Marketing Trends For 2021

In 2020, the marketing landscape experienced drastic changes, and not all of them were good. COVID-19 and the lockdowns that followed resulted in a massive

5 Digital marketing tips For small businesses

The first thing you should do is optimize your website, both for users and search engines. A good interface is needed to ensure a pleasant user experience.

Magento Or Shopify: Which ecommerce platform works best for you?

So, you’ve decided to start selling your products online. You may have a growing social media platform where you sell your products

Boost Your Website Traffic With These SEO Hacks

You must have heard of the running joke that the best place to hide a body is on page 2 of Google search results.

Key SEO metrics for beginners

So, what exactly is SEO? There are countless tutorials and courses online that answer this question. But at its bare bones

The end of third-party cookies and what It means for advertisers

A couple of months ago, Google announced that they will retire third-party cookies. If you’re even remotely interested in digital marketing

Google Ads vs. Facebook Ads, that’s why they carry a lot of value

We see ads everywhere. And as consumers or sellers, we know that they are effective, that’s why they carry a lot of value.

Pay-Per-Click: What is it and how does it work?

Try this quick exercise: google the first thing you see – it can be clothing, the fresh paint on your walls, your laptop – just type it in the search bar.

Everything you need to know about the target market

Close your eyes and imagine yourself personally offering your product or service to your customer.

Ephemeral content: what is it and why should you use it?

Mono no aware — a Japanese term that loosely translates to “an empathy towards things”, or the awareness of impermanence.

5 Types of visual content you need to add to your content marketing campaign

When non-marketing practitioners hear the term “content marketing”, the first thing that most likely comes to mind has something to do with written content

Essential elements of a marketing campaign

How can you ensure that the marketing campaign your company worked on for months will give you the results you want?

Revolutionizing brand identity: Key elements for a standout brand

Dive into the essentials of building a remarkable brands that truly stands out in today's competitive market.

7 Types of digital marketing commonly used by businesses

Digital marketing is a broad term that encompasses a wide range of marketing activities done online.

Top Social Media Trends For 2021 during coronavirus pandemic

The coronavirus pandemic has fast-tracked digital transformation, with everyone turning to the internet for some sense of normalcy when strict lockdowns were implemented.

How can a digital marketing agency help your business?

Digital Marketing – it’s a term that has been thrown a lot these days, and if you are a business owner who hastily migrated online

Marketing strategy is a must for professional business owners

Smart and professional business owners started to realize how valuable it is to write a marketing strategy for their business.

Top 5 Digital Marketing Mistakes You Need To Avoid

How is your marketing plan for 2021 holding up so far? We are more than halfway through the first month of the new year

Why ECommerce Is Important For Business Growth And Success

The Middle East has long been known as an online retail giant, attracting international investors.

Maximizing brand impact: Innovative strategies for visual storytelling

Discover creative strategies to enhance your brand's narrative and connect deeply with your audience.

User experience revolution: How UX design is shaping online interactions

Uncover the transformative role of UX design in shaping user interactions and digital experiences.