Ecommerce

Magento Or Shopify: Which ecommerce platform works best for you?

Anas AlDib

Ecommerce

So, you’ve decided to start selling your products online. You may have a growing social media platform where you sell your products

So, you’ve decided to start selling your products online. You may have a growing social media platform where you sell your products, or you’re already established and looking to grow even further. There are various options available for you to create an e-commerce website. However, the two most powerful options are Magento and Shopify.

Which one should you choose? Well, that depends on your needs. They both offer the same service with different approaches.

Shopify is now the leading e-commerce platform available. Started in 2004, it has grown exponentially since then to power many small-medium businesses. Its greatest advantage is its usability and simple design interface. Prior knowledge of coding language isn’t required.

Magento was established in 2009 and is popular among medium to large enterprises. It is an open-source e-commerce platform that is coded using PHP, a coding language used by over 75% of websites according to a study by W3Techs. It is available on both a free and paid platform.

Magento Vs Shopify

Pricing

Shopify

Shopify’s pricing plans come at 3 different levels.

  • Shopify Basic at USD 29/Month
  • Shopify at USD 79/Month
  • Advanced Shopify USD 299/Month

Magento

Magento has two different pricing methods.

  • A free open-source platform that anyone can use
  • An advanced platform called Magento Enterprise offers custom pricing but is around USD 20,000 annually for businesses that earn less than a million annually. Prices are tailored according to business revenues.

Ease Of Use

Shopify

Shopify’s primary selling point is its ease of use. No prior knowledge of coding is required, and the design process is intuitive. Shopify is limited by its pre-existing templates and doesn’t offer much in the way of control.

Magento

Magento is coded using PHP. Prior knowledge of coding is required, and it has a steep learning curve. However, it is much more flexible and offers control that Shopify lacks.

Features

Shopify

Along with basic software, Shopify allows for the use of add-ons and extensions. By paying extra, these add-ons allow features like gift cards and abandoned cart recovery.

Magento

Magento too offers add-ons and extensions. By nature of its open-source platform, there are thousands of add-ons available for Magento, and at a lower cost than Shopify. Plus, Magento has a lot more options.

SEO

Shopify

Both platforms offer SEO with Shopify primarily dependent on apps. The SEO features are limited in Shopify.

Magento

Magento has more extensive SEO features when compared to Shopify. The platform is extremely customizable and offers a great degree of control in SEO activities.

So Which Platform Should You Choose?

Both platforms have their strengths and weaknesses. Shopify is more tailored to the e-commerce beginner. It offers a one-stop solution for most people with the drawback being a lack of control.

Magento requires someone with knowledge of code and has a steep learning curve. But what it offers is a great deal of customization, better SEO features, and a wide variety of add-ons and extensions.

Insightful Reads

The future of web design: Emerging trends and predictions

Explore the cutting-edge trends set to redefine web design in 2025, from AI to immersive experiences.

Digital Marketing Experts You Should Follow On Social Media

3,220,000,000 – that’s the approximate number of results you get when you search for digital marketing in Google.

How can customer reviews help your business?

Word of mouth has remained constant throughout the rapid evolution of technology and its influence in marketing.

Does social media affect SEO?

It’s the question on everyone’s minds, does social media affect SEO? What are the SEO benefits of social media?

How Customer Reviews Can Help Your SEO

Customer reviews are one of those SEO secrets that no one talks about. The number of reviews, both positive and negative, can have an impact on your SEO.

Apple’s New IOS Update And What It Means For Advertisers Like Facebook

In April this year, Apple rolled out the iOS 14.5 updates with some glaring changes. Apps now have to request permission to track a user.

Digital Marketing Trends For 2021

In 2020, the marketing landscape experienced drastic changes, and not all of them were good. COVID-19 and the lockdowns that followed resulted in a massive

5 Digital marketing tips For small businesses

The first thing you should do is optimize your website, both for users and search engines. A good interface is needed to ensure a pleasant user experience.

Boost Your Website Traffic With These SEO Hacks

You must have heard of the running joke that the best place to hide a body is on page 2 of Google search results.

Key SEO metrics for beginners

So, what exactly is SEO? There are countless tutorials and courses online that answer this question. But at its bare bones

The end of third-party cookies and what It means for advertisers

A couple of months ago, Google announced that they will retire third-party cookies. If you’re even remotely interested in digital marketing

Google Ads vs. Facebook Ads, that’s why they carry a lot of value

We see ads everywhere. And as consumers or sellers, we know that they are effective, that’s why they carry a lot of value.

Pay-Per-Click: What is it and how does it work?

Try this quick exercise: google the first thing you see – it can be clothing, the fresh paint on your walls, your laptop – just type it in the search bar.

Everything you need to know about the target market

Close your eyes and imagine yourself personally offering your product or service to your customer.

Ephemeral content: what is it and why should you use it?

Mono no aware — a Japanese term that loosely translates to “an empathy towards things”, or the awareness of impermanence.

5 Types of visual content you need to add to your content marketing campaign

When non-marketing practitioners hear the term “content marketing”, the first thing that most likely comes to mind has something to do with written content

Essential elements of a marketing campaign

How can you ensure that the marketing campaign your company worked on for months will give you the results you want?

Revolutionizing brand identity: Key elements for a standout brand

Dive into the essentials of building a remarkable brands that truly stands out in today's competitive market.

7 Types of digital marketing commonly used by businesses

Digital marketing is a broad term that encompasses a wide range of marketing activities done online.

Top Social Media Trends For 2021 during coronavirus pandemic

The coronavirus pandemic has fast-tracked digital transformation, with everyone turning to the internet for some sense of normalcy when strict lockdowns were implemented.

How can a digital marketing agency help your business?

Digital Marketing – it’s a term that has been thrown a lot these days, and if you are a business owner who hastily migrated online

Marketing strategy is a must for professional business owners

Smart and professional business owners started to realize how valuable it is to write a marketing strategy for their business.

Top 5 Digital Marketing Mistakes You Need To Avoid

How is your marketing plan for 2021 holding up so far? We are more than halfway through the first month of the new year

Why ECommerce Is Important For Business Growth And Success

The Middle East has long been known as an online retail giant, attracting international investors.

Maximizing brand impact: Innovative strategies for visual storytelling

Discover creative strategies to enhance your brand's narrative and connect deeply with your audience.

User experience revolution: How UX design is shaping online interactions

Uncover the transformative role of UX design in shaping user interactions and digital experiences.